Achievement is not your problem, alignment is

The inside-out approach to success & well-being

If you made it to this page, then the odds are that already know how to set goals, knock of your to do list, and so on.

Achievement is not your problem, but like so many people you are uncertain about how to get ahead and which decisions are right for you.

How to go higher? Can I really give more? Am I good enough to play at the next level? Why am I not more confident at this point in my life? Am I really living my best life? 

The good news is, you're not alone. For you to achieve your next level growth, you're going to need a next level approach.

This is why I created The Self-improvement Blueprint, a proven framework that embraces every experience in life or business to help you develop into a wiser, stronger and more capable version.

I've seen what's possible, this program has proven to be an absolute game changer for people who are ready to take responsibility, face their barriers and willing to make life-changing decisions.

The Self-improvement Blueprint

The doorway to excel in and enrich the full spectrum of life.

The Self-improvement Blueprint is the result of the hard won lessons that I learned, €25.000-worth of the best personal development courses, books and masterminds, and further refined through hundreds of hours of dedicated practice. 

The backbone of the program is based on the five elements of the Inside-out Loop, a framework I designed, which has helped 100+ high impact individuals to win their personal battles, and to excel in and enrich the full spectrum of life.

As a high-performance coach, I’ve found that the #1 challenge we face are the blind spots and ego barriers we’ve created ourselves. They hold us back from achieving our next level of growth. Whatever that may mean to you. 

If you’re ready to face it, I would love to guide and empower you in developing a profound level of self-awareness, outgrowing your mental barriers and building disciplined habits that accelerate your growth, impact and well-being.


Let's connect on a more personal level and speak about your challenges.

The path for strategically building your best self!

In 8-12 weeks you'll learn to:

Reveal clarity & direction

To create clarity and direction in the midst of your 24/7 hustle, so you can focus on the things and actions that will serve your growth most.

Develop self-awareness

To develop a deep understanding of who you are and what you value, so you can make better decisions in life and business.

Build self-esteem

To implement tiny improvements that are aligned with your personality and vision, allowing you to develop both your skills and confidence.

Cultivate leadership skills

To cultivate (personal) leadership skills, empowering you to outgrow your current circumstances and manage external influences & obstacles.

Engage critical thinking

To engage your critical thinking, creating space to gain perspective and find solutions so you can make the best possible decision in any given situation.

Outgrow personal barriers

To recognize and defuse from your limiting thought patterns, allowing to outgrow your (toxic) coping mechanism.

Set systematic goals

To set realistic, but challenging, goals, backed by a systematic achievement plan, increasing your efficiency, impact and results.

Continuous self improvement

The art of clarity, making value-based decisions, building good habits and executing strategies that result in new levels of growth and well-being.


What my clients are saying about The SIB

Lena Sommerdijk Founder of L'AGENCY | Amsterdam, The Netherlands

I met Jord via a friend and first signed up for his individual coaching program. I’ve done some coaching before but the set up of this course was different than the experiences I had so far. Jord is an intelligent guy and a great communicator [...]

Daan Smit Founder of Brandfirm | Amsterdam, The Netherlands

The reason why I started working with Jord is that, after selling my company, I lacked clarity and direction in my life, and found myself having too much freedom and falling back into toxic habits. All because I lost the structure that I had been [...]

Roderick Schlimmer Entrepreneur & writer | Amsterdam, Netherlands

I was in a good place. Living the life I’ve always dreamt of, but something felt amiss. I was experiencing a lack of direction, no clear goal in sight and a general feeling of unfulfillment and unused potential. I used to have a coach at a former job [...]

Alexander van Rhijn Senior Investment Associate at Nobel Capital Partners | Amsterdam, The Netherlands

My intention to start working with a personal development coach was because I wasn't living up to my potential. I was lacking clarity and didn’t have hard (short-term) goals in place. As a consequence, I wasn’t in charge of the direction of my life a [...]


My spots are extremely limited because of the intensive nature of this program.

What to expect when you start

It's going to get messy, before it gets fun.

  • The Self-Improvement Blueprint is an intensive 8 (or 12 week) 1-on-1 program which has proven to be life changing.

  • During the program we’ll have a weekly (90 min) call in which I’ll guide you through the strategies and tools for revealing massive clarity, developing a deep and practical level of self-awareness, outgrowing toxic coping mechanisms, multiplying real productivity and rewiring your mindset for deep motivation, and systems to get some serious balance and meaning back into your life [your social life alone will never be the same after The Self-improvement Blueprint].

  • Clients consider me as direct and confronting, “Jord sometimes moved faster than I felt comfortable with. In hindsight, I guess that was exactly what I needed”.

  • On top of that you’ll receive The Self-Improvement workbook, including the entire (step-by-step) framework, plus an invaluable amount of strategies and tools for you to maintain the cycle of continuous and never-ending self-improvement.

Program options


You can hope to grow, or you can guarantee your strategic personal growth.

Why you should work with me — as your coach

Because I care about you.

I walk my talk

I learned my lessons through real-life experiences, I've achieved remarkable milestones, dealt with failure and fought through the inevitable setbacks in life.

I earned my badges

Although I'm not a firm believer of degrees, I hold my BA in Business Admin and my certifications as a NLP Master Practitioner and KBB Broker.

I live to learn

I continuously deepen my knowledge by studying proven scientific research, attending courses & reading books in support of my mission.

I get to the core

I'm a 100% people person, empowered by an adequate set of EI skills allowing me to uncover (almost) every cause-effect relationship.

I make things work

I'm intuitive and pracital at the same time, making me a great soundingboard to help you convert your ideas into detailed plans and disciplined habits.

I get you hard results

I'm a likeable and open-minded guy, however, working with me can be considered as challenging and confronting. I'm in it to help you create results!