For high-impact individuals seeking to create a bigger and more meaningful future.

More than ever we are challenged by the preprogrammed ideas of what success and happiness should look like, and because of it, many among us find themselves running too fast at a career, at an idealistic goal, or relationship. Often, too fixated on the outcome, rather than engaged in the process and in tune with their potential.

It’s a broken approach and the recipe for unhappy achievers & mediocre performance.

This is why I designed the inside-out approach to success and well-being, a proven framework that embraces our experience in life or business to develop ourselves into a wiser, stronger and more capable version. After I learned these principles and implemented them in my life, everything changed. Faster than I could have possibly imagined.

I went from an unhappy achiever, being defeted by the 'more' game, to turning my setbacks into opportunities, personal barriers into peak performance, conflicts into meaningful relationships and my infinite drive into a bigger and more meaningful future. All because the inside-out approach.

If you want to master the framework that helped me and dozens of high-performers and (self) leaders around the world to achieve ever-increasing levels of success and well-being, then click on the button below to learn more about the inside-out approach.


A creative entrepreneur, high-performance strategist & life enthusiast.

Apart from those fancy ‘titles’, I consider myself as an open-minded and authentic person, with an infinite drive to live life to its fullest.

From an early age, I’ve been one of those ‘screw it, let’s do it’ kids, which, eventually, leapt me into high-performance in sports, building a fast-growing start-up company, and being among the final best start-up entrepreneurs in the Netherlands.

Unfortunately, in September 2017, I was faced with my toughest ever (health) crisis and decided I could no longer lead the team and operations.

Looking back, I can say I’ve been privileged to experience both ends of the spectrum, from joy, (business) highs, and living in incredible places like Amsterdam, Barcelona, London and, currently in Bali, to walking the road of failure, loss, the sudden death of my best friend, and surviving a critical illness.

On this journey, I’ve captured my lessons-learned, gained new perspectives and developed a deep understanding on how to design and implement systems that empowered me to fight through my health crisis and start over in spite of my physical limitations and its setbacks.

These experiences have shaped me into the person I am today and drive me to live an extraordinary life, whilst building a successful knowledge business that allows me to impact the lives and results of individuals around the world.

Dedicating my growth and (future) work to my dearest friend Dennis (†).

"Jord guided me through pivotal and life-changing decisions"

Read how my clients experienced the 1-on-1 coaching programs and working with me.

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