Home | Jord Cuiper

When life gave me too much to handle it also gave me the best possible sparring partner to reflect, inquire, and re-build it from my core: Jord.

About a year later, I’m still profiting from Jord’s systematic, caring and determined approach: I know my values, am taking ownership of my responsibilities and - most importantly - am comfortably back behind the steering wheel. I’ve learned what integrity really looks like, what (unhealthy) patterns I’ve been repeating, and what principles to live by.

I am grateful for having had this challenging time and for the professional guidance towards a path I today call my balanced, rich, and happy life: I’ve been able to settle into a healthy routine, form secure relationships, and have the confidence to make the right decisions. I’m back, stronger. Thank you, Jord!

Simon Roser

CMO | Berlin, Germany

I realized I was driven by scarcity and fear, both in business and in my personal relationships.

I tried too hard to control everything and force outcomes. Jord helped me understand who I am, recognize my values, and have more compassion for myself.

My biggest breakthrough came when I stopped feeling like a victim of circumstances and began taking charge of my life. Four months after working with Jord, I started surpassing my financial goals month after month.

Professionally, I’ve built a solid business with clients I’m excited to work with. Personally, I feel more confident and grounded because I know who I am and what I stand for. My boundaries have never been clearer; it feels like finally placing the missing piece of a puzzle.

Annika Brandt

Serial Entrepreneur | Hamburg, Germany

Like a rising tide lifting all boats, my newfound clarity has empowered me to manage my time, workload, and focus more effectively, allowing me to concentrate on what truly matters.

Jord’s unique approach felt like getting to know a new friend – and that friend was me. He helped me confront the blind spots I couldn’t or didn’t want to see, and uncover the self-protective patterns that held me back. This journey of self-discovery taught me to view myself with compassion and embrace my true self unapologetically.

Jord’s coaching has elevated every aspect of my life, including my professional journey as an entrepreneur. I’ve learned to lead with intention, take accountability, and stop projecting my shortcomings onto others. Now, my inner voice guides me toward my highest goals, rather than limiting me. I live my life on my own terms with a rock-solid foundation. More importantly, I now show up every day as the friend, partner, leader, and future father I aspire to be.

Roy Kuypers

Co-founder Voya | Amsterdam, The Netherlands

Jord is one of the most important people I’ve ever had the pleasure of both meeting and working with.

When we first spoke, I was unmotivated, ill-disciplined, and, above all, flat-out miserable. I knew that I was capable of more, but had no clue what I could do to get there. Jord got me to open up. He listened. He understood. And most importantly, he helped me see and confront what I had repressed for years head-on.

Today, I love life. I’m in the best shape I’ve ever been in, my relationships have never been better, and 3 months after working with Jord, I hit my record month in terms of revenue. Without Jord, I doubt this would’ve been possible. Or at the very least, it would’ve taken me a fair bit longer.

Daniel Bonnet

Sales Director | Addlestone, United Kingdom

Jord's impact on my life has been nothing short of transformative.

At the time of reaching out to Jord, I was stuck in self-sabotaging patterns that kept me trapped in a toxic corporate structure. I was constantly overwhelmed, lacking confidence, and unable to break free from the people-pleasing tendencies that held me back for years, both in work and in my private life.

Working with Jord has been transformative. His ‘Pain + Reflection = Progress’ approach has helped me to cut through excuses and get to the root cause of my struggles. I regained my confidence and strength to step up and ‘do the right thing,’ rather than what’s expected from me by others. In the months that followed, I left my C-level job behind me, started my own consultancy firm, and doubled my earning power. But more importantly, I am now showing up as the leader, partner, and above all, the father I aspire to be. Thank you, Jord.

Reinier Jonker

Strategy Consultant | Antwerp, Belgium

I started working with Jord during a very difficult season in life.

I was feeling defeated after many months of walking into walls with business, and repeating old patterns that I thought were left in the past. Jord was able to see that below the surface, cracks in the foundations of my self-worth were feeding into the dysfunction I was experiencing.

Working with Jord was one of the best decisions I've ever made, and I'm beyond grateful for the intentionality, depth, care, accountability, and safety he created.

ALEXANDRA SAPER

Recovering lawyer & coach | Phoenix, USA

I thoroughly enjoyed working with Jord, albeit challenging at times.

The challenging of my thinking, unquestionable compassion, support & ability to fill the gaps during some of the darkest days when I was left questioning my reality, and frankly my sanity was crucial to my journey & upward swing of life. Jord was able to guide me to a new way of viewing myself and the world — what I thought was working, wasn’t really working and he offered up many tools and resources to help re-orient my focus and direction in business and personal relations. To date, I still use the lessons we uncovered together. Bravo Jord!

Lincoln Westerman

Founder Yugo | Sydney, Australia

When my father fell ill, I hit rock bottom and became destructive, which led to losing my partner.

That's when I turned to Jord, a man who has lived through the highs and lows of entrepreneurship, life, and relationships.

His experience brought a unique and real-world perspective to our sessions and helped me understand that everyone has their own scars, and taught me to see myself and others in a new light. My life has changed dramatically since working with him, I’ve never felt stronger or more capable - I'm facing my fears, breaking free from destructive patterns, and living with integrity.

Thanks to Jord’s guidance and support, I'm becoming the man I'm capable of being.

Duco Vermeulen

Serial Entrepreneur | Amsterdam, The Netherlands

Working with Jord opened my eyes in many ways.

One of the reasons I once chose the path of entrepreneurship was to be in control of my own life and enjoy a certain sense of freedom, yet at the moment I reached out to Jord I worked almost 24/7 in an attempt to keep my head above water. After diving into the deep end (looking within) I now understand how my ‘high standards’ kept me stuck in the cycle that I was trying to break free from. Spending 24+ hours of 1:1 coaching and completely rebuilding my value system was a journey which made the biggest shift in my mindset so far. Thanks a million, Jord!

Mike de Goede

Founder HNGVR | Amsterdam, The Netherlands

I’ve tried many different types of therapy, but nobody ever helped me the way Jord did.

He showed me how I conditioned myself to stay in survival mode, whilst creating a safe environment for me to explore and unlearn what was no longer serving me. This, in combination with the foundational work of establishing my value system and expressing my boundaries, has made it easy to navigate life. Jord has been invaluable in overcoming my panic attacks, re-building relationships with family, and stepping into my full potential in my career.

Lois van der velden

Model & Artists | Canggu, Bali

I decided to work with Jord because deep down I sensed something wasn’t quite right.

I just sold my company and still felt a lingering sense of dissatisfaction and a compulsion to chase the next thing. Jord helped me to address the 'inconvenient truth' that kept me stuck in — what he calls — the constant game of one-upmanship against self & others. His guidance, along with the framework & tools that he provided, has allowed me to rediscover who I am at my core and pursue the right things, at the right time and for the right reasons.

Daan Smit

Founder, Brandfirm & Benksy | Amsterdam, The Netherlands

Jord is compassionate yet extremely direct and powerful in his approach.

No pretentious difficult jargon, just real and relatable conversations. His guidance, along with the structure and tools of the program, has empowered me to embrace my potential, set boundaries and express myself among other C-level executives.Empowering, to say the least.

Alice Hoes

CPO, H&M New Business | Berlin, German

I started working with Jord because I was being pushed and pulled by the whims of life, bouncing from one thing to the next and sacrificing my autonomy and control.

I like Jord his direct and honest approach and I feel we really connected on a deep level, but above all, I am astounded by the results that we have achieved together. I've made life-changing decisions and I am now moving forward with greater clarity and confidence. I truly believe Jord can help you become the possible version of yourself. He certainly helped me!

Frank Smit

COO OBIwan | Amsterdam, The Netherlands

Eye-opening.

Jord is extremely dedicated to his cause and knows how to get to the root of the problem. It’s an understatement to say that it has helped me to navigate complex challenges in my business as well as to establish the foundation for a new, more sustained, way to success. A must-do for every entrepreneur!

Ben Booterkoper

CEO at CIL China | Guangzhou, China

Unleash

Your next era of self-leadership

Are you ready to get back in the driver's seat?

[ An open letter to those seeking to become self-led ]

Self-leadership is about defining and playing your own game.

We don’t blindly follow the status-quo; instead, we lead our work and lives in a way that prioritises growth, autonomy, freedom, and fulfilment.

We don’t ask: “How can I live up to the norm?” or “How can I outwork others?”

We ask ourselves: "What matters to me?", “What kind of life do I want to lead?”, "What legacy do I want to leave behind?"And then walk that path with a backbone of integrity.

We don’t care about impressing or pleasing others. We pursue, strive and fight for what matters.

We courageously lead by our highest values — choosing growth over comfort, purpose over popularity and authenticity over convention.

At the end of the day, what binds us together is a simple goal:

To be in charge of our growth, direction and success in life... and to leave this place slightly better than we found it.

Two ways to work with me:

1:1 Intensive

Private Mentorship