Executive

Mentorship

Direct, no-nonsense guidance for high-level professionals ready to reach new heights in leadership, performance, and well-being.

Trusted by 400+ entrepreneurs & business leaders:

You’re here not because you want to, but because

your next level of growth demands it.

Who I work with.

I divide the world into two types of people:

  • X-Y-X people – those who resist change and strive to restore what once was.
  • X-Y-Z people – those who embrace change, using it as fuel to adapt, lead, and grow.


I work with the latter: business owners, founders, and high-level professionals from companies like Meta, Google, LinkedIn, McKenzie, Nike, and Microsoft.

Those who’ve come to realise that returning to X is no longer an option. They are ready to embrace change, using it as a catalyst to grow in a way that aligns with their potential, values and aspirations.

What binds them together is their drive to excel, not only as professionals, but as individuals. They want to be in control of their direction and growth, lead with intention, and reach for their highest expression of success in business, and in life.

When life gave me too much to handle it also gave me the best possible sparring partner to reflect, inquire, and re-build it from my core: Jord.

About a year later, I’m still profiting from Jord’s systematic, caring and determined approach: I know my values, am taking ownership of my responsibilities and - most importantly - am comfortably back behind the steering wheel. I’ve learned what integrity really looks like, what (unhealthy) patterns I’ve been repeating, and what principles to live by.

I am grateful for having had this challenging time and for the professional guidance towards a path I today call my balanced, rich, and happy life: I’ve been able to settle into a healthy routine, form secure relationships, and have the confidence to make the right decisions. I’m back, stronger. Thank you, Jord!

Simon Roser

CMO | Berlin, Germany

I finally found the missing pieces to my puzzle.

I tried too hard to control everything and force outcomes. Jord helped me understand who I am, recognize my values, and have more compassion for myself. My biggest breakthrough came when I stopped feeling like a victim of circumstances and began taking charge of my life. Four months after working with Jord, I started surpassing my financial goals month after month.

Professionally, I’ve built a solid business with high-level clients I’m excited to work with. Personally, I feel more confident and grounded because I know who I am and what I stand for. My boundaries have never been clearer; it feels like I finally found the missing pieces to my puzzle.

Annika Brandt

Serial Entrepreneur | Hamburg, Germany

Like a rising tide lifting all boats, my newfound clarity has empowered me to manage my time, workload, and focus more effectively, allowing me to concentrate on what truly matters.

Jord’s unique approach helped me confront the blind spots I couldn’t or didn’t want to see, and uncover the self-protective patterns that held me back. This journey of self-discovery taught me to view myself with compassion, yet take radical responsibility for where and when I'm responsible.

Jord’s coaching has elevated every aspect of my life, including my professional journey as an entrepreneur. I’ve learned to lead with intention, take accountability, and stop projecting my shortcomings onto others. Now, my inner voice guides me toward my highest goals, rather than limiting me. I live my life on my own terms with a rock-solid foundation. More importantly, I now show up every day as the friend, partner, leader, and future father I aspire to be.

Roy Kuypers

Co-founder Voya | Amsterdam, The Netherlands

Jord is one of the most important people I’ve ever had the pleasure of both meeting and working with.

When we first spoke, I was unmotivated, ill-disciplined, and, above all, flat-out miserable. I knew that I was capable of more, but lacked clarity on what to do. Let alone take action. Jord got me to open up. He listened. He understood. And most importantly, he helped me see and confront what I had repressed for years head-on.

Today, I love life. I’m in the best shape I’ve ever been in, my relationships have never been better, and 3 months after working with Jord, I hit my record month in terms of revenue. Without Jord, I doubt this would’ve been possible. Or at the very least, it would’ve taken me a fair bit longer.

Daniel Bonnet

Sales Director | Addlestone, United Kingdom

Jord's impact on my life has been nothing short of transformative.

At the time of reaching out to Jord, I was stuck in self-sabotaging patterns that kept me trapped in a toxic corporate structure. I was constantly overwhelmed, lacking confidence, and unable to break free from the people-pleasing tendencies that held me back for years, both in work and in my private life.

Working with Jord has been transformative. His ‘Pain + Reflection = Progress’ approach has helped me to cut through excuses and get to the root cause of my struggles. I regained my confidence and strength to step up and ‘do the right thing,’ rather than what’s expected from me by others. In the months that followed, I left my C-level job behind me, started my own consultancy firm, and doubled my earning power. But more importantly, I am now showing up as the leader, partner, and above all, the father I aspire to be. Thank you, Jord.

Reinier Jonker

Strategy Consultant | Antwerp, Belgium

I started working with Jord during a very difficult season in life.

I was feeling defeated after many months of walking into walls with business, and repeating old patterns that I thought were left in the past. Jord was able to see that below the surface, cracks in the foundations of my self-worth were feeding into the dysfunction I was experiencing.

Working with Jord was one of the best decisions I've ever made, and I'm beyond grateful for the intentionality, depth, care, accountability, and safety he created.

ALEXANDRA SAPER

Recovering lawyer & coach | Phoenix, USA

I thoroughly enjoyed working with Jord, albeit challenging at times.

The challenging of my thinking, unquestionable compassion, support & ability to fill the gaps during some of the darkest days when I was left questioning my reality, and frankly my sanity was crucial to my journey & upward swing of life. Jord was able to guide me to a new way of viewing myself and the world — what I thought was working, wasn’t really working and he offered up many tools and resources to help re-orient my focus and direction in business and personal relations. To date, I still use the lessons we uncovered together. Bravo Jord!

Lincoln Westerman

Founder Yugo | Sydney, Australia

When my father fell ill, I hit rock bottom and became destructive, which led to losing my partner.

That's when I turned to Jord, a man who has lived through the highs and lows of entrepreneurship, life, and relationships.

His experience brought a unique and real-world perspective to our sessions and helped me understand that everyone has their own scars, and taught me to see myself and others in a new light. My life has changed dramatically since working with him, I’ve never felt stronger or more capable - I'm facing my fears, breaking free from destructive patterns, and living with integrity.

Thanks to Jord’s guidance and support, I'm becoming the man I'm capable of being.

Duco Vermeulen

Serial Entrepreneur | Amsterdam, The Netherlands

Working with Jord opened my eyes in many ways.

One of the reasons I once chose the path of entrepreneurship was to be in control of my own life and enjoy a certain sense of freedom, yet at the moment I reached out to Jord I worked almost 24/7 in an attempt to keep my head above water. After diving into the deep end (looking within) I now understand how my ‘high standards’ kept me stuck in the cycle that I was trying to break free from. Spending 24+ hours of 1:1 coaching and completely rebuilding my value system was a journey which made the biggest shift in my mindset so far. Thanks a million, Jord!

Mike de Goede

Founder HNGVR | Amsterdam, The Netherlands

I’ve tried many different types of therapy, but nobody ever helped me the way Jord did.

He showed me how I conditioned myself to stay in survival mode, whilst creating a safe environment for me to explore and unlearn what was no longer serving me. This, in combination with the foundational work of establishing my value system and expressing my boundaries, has made it easy to navigate life. Jord has been invaluable in overcoming my panic attacks, re-building relationships with family, and stepping into my full potential in my career.

Lois van der velden

Model & Artists | Canggu, Bali

I decided to work with Jord because deep down I sensed something wasn’t quite right.

I just sold my company and still felt a lingering sense of dissatisfaction and a compulsion to chase the next thing. Jord helped me to address the 'inconvenient truth' that kept me stuck in — what he calls — the constant game of one-upmanship against self & others. His guidance, along with the framework & tools that he provided, has allowed me to rediscover who I am at my core and pursue the right things, at the right time and for the right reasons.

Daan Smit

Founder, Brandfirm & Benksy | Amsterdam, The Netherlands

Jord is compassionate yet extremely direct and powerful in his approach.

No pretentious difficult jargon, just real and relatable conversations. His guidance, along with the structure and tools of the program, has empowered me to embrace my potential, set boundaries and express myself among other C-level executives.Empowering, to say the least.

Alice Hoes

CPO, H&M New Business | Berlin, German

I started working with Jord because I was being pushed and pulled by the whims of life, bouncing from one thing to the next and sacrificing my autonomy and control.

I like Jord his direct and honest approach and I feel we really connected on a deep level, but above all, I am astounded by the results that we have achieved together. I've made life-changing decisions and I am now moving forward with greater clarity and confidence. I truly believe Jord can help you become the possible version of yourself. He certainly helped me!

Frank Smit

COO OBIwan | Amsterdam, The Netherlands

Eye-opening.

Jord is extremely dedicated to his cause and knows how to get to the root of the problem. It’s an understatement to say that it has helped me to navigate complex challenges in my business as well as to establish the foundation for a new, more sustained, way to success. A must-do for every entrepreneur!

Ben Booterkoper

CEO at CIL China | Guangzhou, China

Working with jord

Stepping Into The Arena.

I’m not your Guru, and I’m not here to endlessly reflect, explore ideas or discuss theories.

Whether you’re overwhelmed by competing responsibilities, lack direction, struggle with indecision, setting boundaries or managing conflict, feel stuck in patterns that undermine your leadership, performance or well-being, or face a growing gap between where you’re headed and where you want to go, my job is to get to the heart of what’s holding you back.

I work with you to confront the challenge you’ve been blind to, avoiding, or hesitant to face. This is the challenge that, when overcome, redefines your baseline and broadens the horizon of what you see as possible.

Together, we’ll confront it head-on, using the six values of self-mastery as our compass.

These are values and principles I’ve studied, refined, and lived for years, helping myself and hundreds of clients reach their highest aims, potential, purpose and joy in life.

My aim isn’t just to get you from A to B. It’s to ensure that you walk away with the awareness, strength, and (self) leadership skills to act decisively and stay aligned with your values – no matter what life demands next.

What we’ll focus on.

To make this all happen, we will focus on establishing the right balance between the four pillars that drive sustainable growth and deep fulfillment:

  • Thinking big and challenging yourself.
  • Staying true to your values.
  • Prioritising the right tasks, actions & people.
  • And finding joy and fulfillment in the process.

Some of these may come naturally or feel familiar, while others may require focus, effort and growth. Our goal is to identify where you’re excelling and where you’re falling short, and lean into the work to bring it all into balance.

This balance will serve as your true north, guiding you toward a life that reflects your highest potential, values and aspirations.

Areas of Expertise

  • Clarity and direction.
  • Self-awareness and personal growth.
  • Breaking self-sabotaging patterns.
  • Resilience and adaptability.
  • Mental toughness and emotional fortitude.
  • Motivation, productivity, and peak performance.
  • Decisive and assertive (self) leadership.
  • Value-based decision making.
  • Navigating uncertainty and change.
  • Leading through adversity.
  • Establishing healthy boundaries.
  • Living with integrity and conviction.
  • Development of optimal routines.‍
  • Maximising energy, focus, and strength.
  • Unlocking potential and driving progression.
  • Work-life harmony and integration.
  • Cultivating meaning and joy.

The most exclusive way to work with me:

This mentorship is trusted by hundreds of founders, business owners, and high-level professionals for it's depth, structure and, above all, its ever-lasting ripple effect.

However, it’s not for everyone. Before applying there are 3 questions you need to consider.

Are you willing to:

01

Confront the parts you find difficult to face?

To take a radically honest look at the patterns, beliefs and habits that no longer serve you - even if it’s uncomfortable - and commit to transforming them.

02

Take radical responsibility for your circumstances?

To own your decisions, actions, and outcomes fully, showing up consistently and embracing this work as the ultimate act of self-leadership.

03

Make hard but necessary decisions?

To act in alignment with your values and goals, even when it means stepping into discomfort, embracing uncertainty, or disappointing others.


If your answer to any of these questions is no, then this mentorship is not right for you. If, on the other hand, you’re ready to challenge yourself, take ownership, and step into the next level of leadership and growth, this is your opportunity.

Clarity

to know what to do.

Strength

to give what it takes.

Freedom

to live how you want.

Join 10K readers of The Unbound Leader for actionable ideas and practical tool(s) to help you own your potential, work and life. And get immediate access to one of my highly requested guides.

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© 2024 Jord Cuiper.